Privacy policy

If you order something, we need your data to ensure that we can deliver your order. But we always carefully handle your personal information. We take care of it and keep it safe. What we do with your personal information and why we need it, we like to tell you here. If you have any questions after reading our privacy policy, please feel free to contact our customer service.

This privacy policy may change from time to time if new developments give rise to this. We encourage you to consult this privacy policy regularly so that you are aware of these changes.


  • Who is responsible for the processing of my personal data?
  • When does this privacy policy apply?
  • What are personal data?
  • Who do we process personal data from and how do we get this data?
  • What data do we process from you, what do we use it for and how long are these stored?
  • With whom are your data shared?
  • How do we deal with your data?
  • Where do we store your data?
  • How are your data secured?
  • How do we deal with data from children?
  • What rights can you exercise with regard to your data?
  • Questions?

Who is responsible for the processing of my personal data?

Excellent Living vof, located at Kromstaartlaan 15, 5237 RB ‘s-Hertogenbosch, is responsible for the processing of data as described in this privacy policy.

When does this privacy policy apply?

This privacy policy applies to all personal data that Excellent Living processes of everyone who ever has (had) contact with Excellent Living, such as our visitors and customers. Excellent Living also includes the following websites and applications:


What are personal data?

Personal data are all data that can be traced back to you as an individual. Just think of your name, phone number, address or email address. But data such as your IP address or customer number are also personal data. And other data that are unique to you, such as your order history or browsing habits.

Who do we process personal data from and how do we get this data?

We process the personal data of anyone who has (had) direct or indirect contact with Excellent Living, such as (business) clients.

We get the data directly from you when you visit our website, create an account and fill in certain information or when you contact our customer service.

In some cases, we receive your information from others. When someone sends a gift directly to you, we receive your name and address details. We may also receive data from other parties, but only if you have given these parties permission to provide certain information to us.

What data do we process from you, what do we use and for how long are these stored?

Data for processing your order

If you order something, we need certain information from you in order to deliver your order and to keep you informed about your order. These data are also required for any returns or repairs.

For this we collect your name, email address, delivery address (es), payment details and your telephone number.

The information is required to execute the agreement that you have concluded with us. Under the law, we must keep the data related to your order for 7 years.

Data in your account

We store the following information in your personal account: your name, (delivery address, place of residence) address (es), telephone number, email address, date of birth (if you have specified it), payment details and gift vouchers.

In your account we also store your order history including selected delivery options, including the digital items and subscriptions you have taken out.

In addition, we store in your account the interests you have specified, namely your wish list and your email and personalization preferences.

It is our client promise to make our customers’ lives easier and more fun. That is why we keep the data in your account as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete all your data. In addition, you can make a request at any time to have your data deleted in your account.

Information about your contact with customer service

You can contact customer service 24/7. You can call or email us.

We can help you faster next time by saving your data. We keep the annotations about the customer contact as long as you are an active customer with us.

Data for an optimal shopping experience

There are more than 1000 items in our store. We would therefore like to help you to find what you are looking for between all these articles.

First of all, we ensure that our website works well so that you can optimally shop. For that purpose we collect your IP address, information about your internet browser, any language settings and information about the settings of the operating system of the computer or the mobile device with which you visit us.

Personalization based on your account information and search, surf and purchase history

If we know who you are (you will see your name on the top of the homepage), we can make the store even more personal for you. Just like in your favorite physical store. The shop assistant knows you and can make good recommendations based on your previous purchases and interests.

Just like that shop assistant, we also make recommendations. We look at what you have previously looked for or bought from us, what is on your wish list and what interests you showed by looking at certain items in our store. We do this based on your surfing, search and purchase behavior. We collect this information based on cookie techniques, your IP address and the unique number that is linked to the mobile device you use to surf.

What we do not do is use this information to show you different prices when you visit other customers. It is possible that if you visit us again we have adjusted the price of some products and that prices between the Netherlands and Belgium differ.

We have an interest in applying this personalization, namely to make your life easier and to make our store better. You find what you are looking for faster and are not disturbed with articles and categories that are not relevant to you.

Data for marketing

Personalized emails

We regularly have offers, special promotions and news that we want to share with you. We would like to share it via email. If you have an account with us and have placed one or more orders, we will email you suggestions, information about our items and services based on your purchases

Data to prevent fraud

Nobody is waiting for security incidents and fraud, neither do we. That is why we use personal data (including IP addresses and search, surfing and buying behavior) to investigate, prevent and prevent unauthorized access and fraud.

Social media

If you use social media such as Facebook, you can use ‘like and share’ buttons on articles that you find fun, useful or useful to share with your friends on your social media account. We do not get access to your social media account. We recommend that you read the privacy policy of the social media parties where you have an account so that you know how your data is used and how you can adjust your settings.

With whom are your data shared?

Distribution and logistics partners

In order to be able to complete your order, we work together with various logistics partners such as PostNL and DHL. Our logistic partners will receive your name and delivery address from us. They need this information to deliver your package to your chosen address.

Other external service providers

We also engage other external service providers to help with different things. Sometimes they also need personal data. We only share the data that are necessary for the assignment that the external service provider performs for us. We do not sell your data to these service providers or other third parties. And with all external service providers, we conclude agreements in which we agree on what they can do with the data.

The type of work that our external service providers carry out for us are:

  • supporting the delivery of our digital services such as the hosting, maintenance and support of our websites and applications;
  • supporting our customer service;
  • supporting our advertising and marketing campaigns;
  • supporting in doing customer research and obtaining ratings and reviews;
  • providing financial services, such as payment services, debt collection agencies and credit information agencies.


Sometimes we have to pass on personal data to the government. This may occur first of all if certain government institutions need this information for the performance of their duties, such as the tax authorities. The police or judicial authorities may also need certain information in the event of fraud or abuse. Finally, certain supervisors can have access to personal data in the context of an investigation.

Only at your request: with other companies

If you wish, we also pass on your personal data to other companies, for example if one of our commercial partners has an offer for customers. We will only do this with your explicit consent.

How are your data secured?

Excellent Living takes a lot of measures to protect your personal data. Both on an organizational and technical level. Do we give your details to someone else? Then we demand that the other person handles your data just as carefully as we do. If you feel that this is not happening, please let us know via our customer service.

What rights can you exercise with regard to your data?

Right to information

You have the right to an understandable and transparent explanation of how we deal with your personal data and which rights you can exercise in that respect. In this privacy policy we have therefore explained in detail what information we collect from you and how we handle your data.

Right of inspection

You have the right to request access to us at any time in the data that we have available about you. We process requests within 30 days at the latest.

Right to correction

You have the right to have your personal data corrected if they are incorrect or outdated and / or to have them supplemented if they are incomplete. You can do this 24/7 in your account.

Right to object

You have the right to object to the processing of your data if you do not agree with the way we process your personal data.

Right to data portability

You have the right to receive data that you have given to us in the framework of the agreement (s) you have concluded with us in a machine-readable format, so that you can keep this data in a database of yourself or of a other party. This concerns your name, address and residence details and order history. We offer you the possibility to request this data in a machine-readable format.

Right to restriction

You have the right to request a restriction of the processing of your data. This means that we may keep your data but do not use it. This right arises in a number of cases. If you believe this is the case, you can contact us through customer service.

Right to be forgotten / request to delete account

You have the right to request that we remove all information that we have from you. When you submit a request to delete your account, we will delete data that is traceable to you except for the data that we must or may store on the basis of the law.

Right to file a complaint

You have the right to file a complaint about how we handle your data. If you have a complaint, we prefer to solve it yourself. To do so, contact our customer service. Finally, you have the right to turn to the Authority for Personal Data with your complaint.


If you have any questions about how Excellent Living handles personal data, please feel free to contact our customer service. We are happy to help you.